Ocio is a social campaign against the unconscious social prevarication into public spaces. The brief consists in the creation of a product packaging to persuade people to apologize for little bad things which sometimes are unconsciously done.
Working towards a design that evoked both the collections of classic costume and bridal jewellery available at Union, as well as its more contemporary pieces, the identity was created to be “elegant but also have some sense of fun,” say the designers.
Caps fitting & detail-check test in the 128-6 pt interval.
The theory seems to work - optical grades retains the feel of the design in all sizes. Not that I doubted it will work but it is one thing knowing something and another one is to do and make it work. Excellent.
YouWorkForThem released a series of posters amazingly designed to display the new font Pello. It’s mix of old Aztec style with the some European flavor.